jeudi 31 janvier 2013

Silver Linings: Selling to the Expanding Mature Market

Silver Linings
Silver Linings: Selling to the Expanding Mature Market
Herschell Gordon Lewis (Auteur)

6 neuf & d'occasion a partir de EUR 2,27 (as of 01/31/2013 09:56 PST)

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mercredi 30 janvier 2013

Preference, Value, Choice, and Welfare

Preference Value
Preference, Value, Choice, and Welfare
Daniel M. Hausman (Auteur)

Acheter neuf : EUR 22,16 (as of 01/30/2013 19:09 PST)
18 neuf & d'occasion a partir de EUR 15,44 (as of 01/30/2013 19:09 PST)

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Description du produit

This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.

mardi 29 janvier 2013

The Sex of Things: Gender and Consumption in Historical Perspective

The Sex of Things
The Sex of Things: Gender and Consumption in Historical Perspective
Victoria De Grazia (Sous la direction de), Ellen Furlough (Sous la direction de)

Acheter neuf : EUR 24,55 (as of 01/29/2013 22:14 PST)
15 neuf & d'occasion a partir de EUR 17,81 (as of 01/29/2013 22:14 PST)

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Description du produit

This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe. Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's - especially wives' and mothers' - consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.

Qualitative Methods in Business Research

Qualitative Methods
Qualitative Methods in Business Research
Paivi Eriksson (Auteur), Anne Kovalainen (Auteur)

Acheter neuf : EUR 35,75 (as of 01/29/2013 06:47 PST)
6 neuf & d'occasion a partir de EUR 35,75 (as of 01/29/2013 06:47 PST)

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lundi 28 janvier 2013

Marketing Research: International Student Version

Marketing Research
Marketing Research: International Student Version
Carl McDaniel (Auteur), Roger Gates (Auteur)

Acheter neuf : EUR 61,51 (as of 01/28/2013 17:32 PST)
22 neuf & d'occasion a partir de EUR 34,43 (as of 01/28/2013 17:32 PST)

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Description du produit

New, ship fast, delivered in 5 days No PO Box.

samedi 26 janvier 2013

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

The Market Research Toolbox
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Edward F. McQuarrie (Auteur)

Acheter neuf : EUR 41,03 (as of 01/26/2013 14:18 PST)
15 neuf & d'occasion a partir de EUR 14,85 (as of 01/26/2013 14:18 PST)

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Online Marketing Heroes: Interviews With 25 Successful Online Marketing Gurus

Online Marketing Heroes
Online Marketing Heroes: Interviews With 25 Successful Online Marketing Gurus
Michael Miller (Auteur)
(1)

Acheter neuf : EUR 21,02 EUR 6,31 (as of 01/26/2013 01:32 PST)
15 neuf & d'occasion a partir de EUR 2,32 (as of 01/26/2013 01:32 PST)

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Description du produit

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.

vendredi 25 janvier 2013

Cases in Consumer Behavior, Volume I

Cases in
Cases in Consumer Behavior, Volume I
Martha McEnally (Auteur)

1 neuf & d'occasion a partir de EUR 21,95 (as of 01/25/2013 12:23 PST)

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jeudi 24 janvier 2013

The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

The NEW Launch Plan
The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
Julie Hall (Auteur), Joan Schneider (Auteur)

Download : EUR 7,21 (as of 01/24/2013 23:06 PST)

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Discrete Choice Theory of Product Differentiation

Discrete Choice
Discrete Choice Theory of Product Differentiation
Simon P. Anderson (Auteur), Andre de Palma (Auteur), Jacques-Francois Thisse (Auteur), Daniel McFadden (Preface)

Acheter neuf : EUR 62,68 (as of 01/24/2013 10:20 PST)
6 neuf & d'occasion a partir de EUR 62,68 (as of 01/24/2013 10:20 PST)

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Description du produit

Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model the information available. This important study shows that an understanding of product differentiation is crucial to understanding how modern market economies function and that differentiated markets can be analyzed using discrete choice models of consumer behavior. It provides a valuable synthesis of existing, often highly technical work in both differentiated markets and discrete choice models and extends this work to establish a coherent theoretical underpinning for research in imperfect competition.The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location.Discrete Choice Theory of Product Differentiation introduces students and researchers to the field, starting at the beginning and moving through to frontier research. The first four chapters detail the consumer-theoretic foundations underlying choice probability systems (including an overview of the main models used in the psychological theory of choice), while the next four chapters apply the probabilistic choice approach to oligopoly models of product differentiation, product selection, and location choice. The final chapter suggests various extensions of the models presented as well topics for further research.Simon P. Anderson is Associate Professor of Economics at the University of Virginia. Andre de Palma is Professor of Marketing at the University of Geneva. Jacques-Francois Thisse is Professor of Economics at the University of Paris I-Sorbonne, and is on the staff of the Center for Operations Research and Ec

mercredi 23 janvier 2013

Loyalty Programs

Loyalty Programs
Loyalty Programs
Tammo H.A. Bijmolt (Auteur), Matilda Dorotic (Auteur), Peter C. Verhoef (Auteur)

Acheter neuf : EUR 46,92 (as of 01/23/2013 22:14 PST)
8 neuf & d'occasion a partir de EUR 45,54 (as of 01/23/2013 22:14 PST)

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The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

The Shopper Economy
The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency
Liz Crawford (Auteur)

Acheter neuf : EUR 23,87 (as of 01/23/2013 08:44 PST)
18 neuf & d'occasion a partir de EUR 13,88 (as of 01/23/2013 08:44 PST)

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mardi 22 janvier 2013

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Herd
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls (Auteur)
(1)

Acheter neuf : EUR 14,33 (as of 01/22/2013 19:57 PST)
14 neuf & d'occasion a partir de EUR 8,16 (as of 01/22/2013 19:57 PST)

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lundi 21 janvier 2013

What's Next: What to Expect in 2013

What's Next?What's Next?: What to Expect in 2013
Marian Salzman (Auteur)

Download : EUR 2,94 (as of 01/21/2013 07:55 PST)

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dimanche 20 janvier 2013

Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics
Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris (Auteur), Neil T. Bendle (Auteur), Phillip E. Pfeifer (Auteur), David J. Reibstein (Auteur)

Download : EUR 5,73 (as of 01/20/2013 05:59 PST)

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samedi 19 janvier 2013

Consumer Behavior

Consumer Behavior
Consumer Behavior
Wayne D. Hoyer (Auteur), Deborah J. MacInnis (Auteur)
(1)

Acheter neuf : EUR 64,23 (as of 01/19/2013 16:32 PST)
4 neuf & d'occasion a partir de EUR 64,23 (as of 01/19/2013 16:32 PST)

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Description du produit

New, ship fast, delivered in 5 days No PO Box.

Contagious: Why Things Catch on

Contagious
Contagious: Why Things Catch on
Jonah Berger (Auteur)

Acheter neuf : EUR 19,54 (as of 01/19/2013 04:15 PST)

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vendredi 18 janvier 2013

Marketing Research With SAS Enterprise Guide

Marketing Research
Marketing Research With SAS Enterprise Guide
Kristof Coussement (Auteur), Karine Charry (Auteur), Nathalie Demoulin (Auteur)

Acheter neuf : EUR 56,90 (as of 01/18/2013 15:17 PST)
12 neuf & d'occasion a partir de EUR 35,00 (as of 01/18/2013 15:17 PST)

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Habit: The 95% of Behavior Marketers Ignore (paperback)

Habit
Habit: The 95% of Behavior Marketers Ignore (paperback)
Neale Martin (Auteur)
(1)

Acheter neuf : EUR 16,83 (as of 01/18/2013 01:58 PST)
12 neuf & d'occasion a partir de EUR 8,10 (as of 01/18/2013 01:58 PST)

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jeudi 17 janvier 2013

Consumer Value: A Framework for Analysis and Research

Consumer Value
Consumer Value: A Framework for Analysis and Research
Morris B. Holbrook (Sous la direction de)

Acheter neuf : EUR 54,33 (as of 01/17/2013 13:13 PST)
11 neuf & d'occasion a partir de EUR 50,88 (as of 01/17/2013 13:13 PST)

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The Right Sensory Mix: Targeting Consumer Producti Development Scientifically

The Right Sensory Mix
The Right Sensory Mix: Targeting Consumer Producti Development Scientifically
Diana Derval (Auteur)

Acheter neuf : EUR 58,61 EUR 55,54 (as of 01/17/2013 01:24 PST)
16 neuf & d'occasion a partir de EUR 31,78 (as of 01/17/2013 01:24 PST)

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mercredi 16 janvier 2013