Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy
Bill Stinnett (Auteur)

Acheter neuf : EUR 11,93 EUR 5,97 (as of 01/10/2013 23:59 PST)
16 neuf & d'occasion a partir de EUR 5,36 (as of 01/10/2013 23:59 PST)

(Consultez la liste Cadeaux les plus demandes dans la rubrique Research pour des informations officielles sur le classement actuel de ce produit.)

Description du produit

This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.