Networking with the Affluent

Networking with the Affluent
Thomas J. Stanley Ph.D. (Auteur)

Download : EUR 7,37 (as of 12/31/2012 18:36 PST)

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Description du produit

"As usual, Tom Stanley hits the nail squarely on the head. No one better illuminates the 'who, where, and how' of the affluent market in America."-J. Arthur Urcioli, Chairman and Chief Executive, Merrill Lynch, Business and Financial Services, Inc. "This book is the best guide to success that I've seen."-Mary B. Lehman, Managing Director, Banker's Trust Company, The Private Bank.

Business Research Methods

Business Research Methods
Alan Bryman (Auteur), Emma Bell (Auteur)

Acheter neuf : EUR 38,92 (as of 12/31/2012 07:23 PST)
13 neuf & d'occasion a partir de EUR 8,52 (as of 12/31/2012 07:23 PST)

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Description du produit

'Business Research Methods' is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach.
In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which careully mixes theoretical issues with practical applications. The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. WEBSITE The book will be accompanied by an Online Resource Centre which will contain: Lecturer resources - Lecture guide - PowerPoint slides - Discussion questions Student Resources - Research project guide - Multiple choice questions - Web links

Viral Loop: From Facebook to Twitter, How Today

Viral Loop: From Facebook to Twitter, How Today
Adam L. Penenberg (Auteur)

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The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
Bob Conrad (Auteur)

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Ethnography for Marketers: A Guide To Consumer Immersion

Ethnography for Marketers: A Guide To Consumer Immersion
Hy Mariampolski (Auteur)

Acheter neuf : EUR 52,18 (as of 12/29/2012 23:14 PST)
12 neuf & d'occasion a partir de EUR 43,58 (as of 12/29/2012 23:14 PST)

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Description du produit

'Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view. Author Hy Mariampolski's expertise in the field is clearly communicated through the vast, in-depth coverage of the various aspects of ethnography for purposes of marketing research' - Cara Lee Okleshen Peters, Winthrop University 'I've been waiting for this book -- a practical, how-to guide to conducting ethnographic studies for practitioners and clients, studies that will yield useful consumer insights that can impact marketing practice' - Ellen Day, The University of Georgia Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviours.Key Features - Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own - Sets standards emphasizing best practices in ethnographic market research - Provides real-world examples and experienced-based advice for novices and experienced market researchers - Introduces powerful methods for new product//service innovations - Approaches the topic cross-culturally and internationally demonstrating effective techniques for creating innovations around the world Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is an excellent textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anth

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
Nick Burcher (Auteur)

Acheter neuf : EUR 24,91 (as of 12/29/2012 12:36 PST)
25 neuf & d'occasion a partir de EUR 14,14 (as of 12/29/2012 12:36 PST)

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Description du produit

The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. "Paid, Owned, Earned" defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding
Al Ries (Auteur), Laura Ries (Auteur)

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Bounded Rationality and Industrial Organization

Bounded Rationality and Industrial Organization
Ran Spiegler (Auteur)

Acheter neuf : EUR 40,18 (as of 12/28/2012 14:55 PST)
9 neuf & d'occasion a partir de EUR 38,25 (as of 12/28/2012 14:55 PST)

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Description du produit

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences, or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an ideal market in which consumers are boundlessly rational--is called into question. While behavioral economists have for some time confirmed and characterized these inconsistencies, the logical next step is to examine the implications they have in markets. Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard models of "boundedly rational" consumer behavior and embeds them into familiar models of markets. It then rigorously analyses each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior. Ran Spiegler analyses phenomena such as exploitative price plans in the credit market, complexity of financial products and other obfuscation practices, consumer antagonism to unexpected price increases, and the role of default options in consumer decision making. Spiegler unifies the relevant literature into three main strands: limited ability to anticipate and control future choices, limited ability to understand complex market environments, and sensitivity to reference points. Although the challenge of enriching the psychology of decision makers in economic models has been at the frontier of theoretical research in the last decade, there has been no graduate-level, theory-oriented textbook to cover developments in the last 10-15 years. Thus, Bounded Rationality and Industrial Organization offers a welcome and crucial new understanding of market behavior-it challenges conventional wisdom in ways that are interesting and economically significant, and which in the end effect the we

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein (Auteur), Kate Sayre (Auteur), John Butman (Auteur)

Acheter neuf : EUR 21,51 (as of 12/27/2012 03:47 PST)
23 neuf & d'occasion a partir de EUR 1,95 (as of 12/27/2012 03:47 PST)

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden (Auteur), Richard G. Netemeyer (Auteur)

6 neuf & d'occasion a partir de EUR 44,78 (as of 12/26/2012 16:41 PST)

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Authenticity: What Consumers Really Want

Authenticity: What Consumers Really Want
James H. Gilmore (Auteur), B.Joseph Pine II (Auteur)

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24 neuf & d'occasion a partir de EUR 9,56 (as of 12/24/2012 23:31 PST)

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Description du produit

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: Recognizing how businesses "fake it" Appealing to the five different genres of authenticity Charting how to be "true to self" and what you say you are Crafting and implementing business strategies for rendering authenticity The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Events Design And Experience

Events Design And Experience
Graham Berridge (Auteur)

Acheter neuf : EUR 41,18 (as of 12/24/2012 06:21 PST)
9 neuf & d'occasion a partir de EUR 38,31 (as of 12/24/2012 06:21 PST)

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Viral Loop: The Power of Pass-It-On

Viral Loop: The Power of Pass-It-On
Adam Penenberg (Auteur)

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Pretotype It

Pretotype It
Alberto Savoia (Auteur)

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Analyzing Social Media Networks with NodeXL: Insights from a Connected World
Derek Hansen (Auteur), Ben Shneiderman (Auteur), Marc A. Smith (Auteur)
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Download : EUR 20,87 (as of 12/22/2012 22:09 PST)

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Paul W. Farris (Auteur), Neil T. Bendle (Auteur), Phillip E. Pfeifer (Auteur), David J. Reibstein (Auteur)

Acheter neuf : EUR 28,31 (as of 12/22/2012 04:27 PST)
12 neuf & d'occasion a partir de EUR 24,30 (as of 12/22/2012 04:27 PST)

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No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich
Dan S. Kennedy (Auteur)

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Chasing Cool: Standing Out in Today's Cluttered Marketplace

Chasing Cool: Standing Out in Today's Cluttered Marketplace
Noah Kerner (Auteur), Gene Pressman (Auteur)

Acheter neuf : EUR 21,45 (as of 12/20/2012 18:13 PST)
19 neuf & d'occasion a partir de EUR 1,37 (as of 12/20/2012 18:13 PST)

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Description du produit

{rtf1ansiansicpg1252deff0{fonttbl{f0fnilfcharset0 Arial;}} viewkind4uc1pardlang2057fs18 Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, ifs20 Chasing Cooli0 fs18 digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, ifs20 Chasing Cooli0 fs18 expands the playing field including interviews with business icons, in depth research, and personal anecdotes. par par Timely and timeless, Kerner and Pressman's partnership has fostered a book with boundless appeal. This stunning reference includes interviews with more than seventy of today's most respected luminaries from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller.In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by the West's shortsighted search for the ever-popular concept of cool. par }

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Dimitri Maex (Auteur), Paul B. Brown (Auteur)

Acheter neuf : EUR 21,94 (as of 12/20/2012 08:20 PST)
18 neuf & d'occasion a partir de EUR 12,15 (as of 12/20/2012 08:20 PST)

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Description du produit

Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it "using the data you already have. " Today, "everything" we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were. In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals" how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost." In his clear, easy-to-understand style, he explains how to: - Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. - Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. - Figure out precisely which communication or media brought a customer to your company's web site and what that customer will do once she arrives. - Predict which products or services customers will""want "in the future." - Learn which customers are preparing to defect t

Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance

Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance
George Palmatier (Auteur), Colleen Crum (Auteur)

Acheter neuf : EUR 43,12 (as of 12/19/2012 22:06 PST)
23 neuf & d'occasion a partir de EUR 25,94 (as of 12/19/2012 22:06 PST)

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Description du produit

Operational excellence cannot be achieved by technology alone. An effective Sales and Operations process is essential to successfully implementing any integrated management system such as Enterprise Resources Planning or Supply Chain Management. While the book Orchestrating Success and other books explain the mechanics of the S&OP process, this definitive text illustrates the effective real world implementation of this powerful process and demonstrates how to improve operational performance, including on-time customer deliveries, inventory control, quality, top-line revenues and bottom-line profits.

Key Marketing Metrics: The 50+ metrics every manager needs to know

Key Marketing Metrics: The 50+ metrics every manager needs to know
Paul W. Farris (Auteur), Neil T. Bendle (Auteur), Phillip E. Pfeifer (Auteur), David J. Reibstein (Auteur)

Acheter neuf : EUR 33,72 (as of 12/19/2012 11:25 PST)
17 neuf & d'occasion a partir de EUR 25,50 (as of 12/19/2012 11:25 PST)

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Marketing Research with Infortrac: Methodological Foundations

Marketing Research with Infortrac: Methodological Foundations
IACOBUCCI (Auteur), CHURCHILL (Auteur)

5 neuf & d'occasion a partir de EUR 13,29 (as of 12/19/2012 01:15 PST)

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Description du produit

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Marketing

Marketing
Paul Baines (Auteur), Chris Fill (Auteur), Kelly Page (Auteur)

Acheter neuf : EUR 55,24 (as of 12/18/2012 14:46 PST)
22 neuf & d'occasion a partir de EUR 33,27 (as of 12/18/2012 14:46 PST)

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Emotion Marketing: The Hallmark Way of Winning Customers for Life

Emotion Marketing: The Hallmark Way of Winning Customers for Life
Scott Robinette (Auteur), Claire Brand (Auteur), Vicki Lenz (Auteur), Don Hall (Preface)

Acheter neuf : EUR 18,60 (as of 12/18/2012 04:24 PST)
12 neuf & d'occasion a partir de EUR 2,08 (as of 12/18/2012 04:24 PST)

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Description du produit

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E's--Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson (Auteur)
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Acheter neuf : EUR 16,16 (as of 12/17/2012 18:47 PST)
47 neuf & d'occasion a partir de EUR 0,66 (as of 12/17/2012 18:47 PST)

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Description du produit

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.