Chasing Cool: Standing Out in Today's Cluttered Marketplace

Chasing Cool: Standing Out in Today's Cluttered Marketplace
Noah Kerner (Auteur), Gene Pressman (Auteur)

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Description du produit

{rtf1ansiansicpg1252deff0{fonttbl{f0fnilfcharset0 Arial;}} viewkind4uc1pardlang2057fs18 Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, ifs20 Chasing Cooli0 fs18 digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, ifs20 Chasing Cooli0 fs18 expands the playing field including interviews with business icons, in depth research, and personal anecdotes. par par Timely and timeless, Kerner and Pressman's partnership has fostered a book with boundless appeal. This stunning reference includes interviews with more than seventy of today's most respected luminaries from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller.In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by the West's shortsighted search for the ever-popular concept of cool. par }