Consumer Behaviour

Consumer Behaviour
Michael R. Solomon (Auteur), Gary Bamossy (Auteur), Prof Soren Askegaard (Auteur), Margaret K. Hogg (Auteur)

Acheter neuf : EUR 63,20 (as of 12/09/2012 19:07 PST)
24 neuf & d'occasion a partir de EUR 45,90 (as of 12/09/2012 19:07 PST)

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Description du produit

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students