Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It
Al Ries (Auteur)

Acheter neuf : EUR 11,32 (as of 12/11/2012 16:29 PST)
13 neuf & d'occasion a partir de EUR 6,66 (as of 12/11/2012 16:29 PST)

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Description du produit

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.