Marketing Research with SPSS

Marketing Research with SPSS
Prof Patrick De Pelsmacker (Auteur), Patrick Van Kenhove (Auteur), Wim Janssens (Auteur), Katrien Wijnen (Auteur)

Acheter neuf : EUR 62,87 (as of 12/12/2012 20:02 PST)
6 neuf & d'occasion a partir de EUR 60,12 (as of 12/12/2012 20:02 PST)

(Consultez la liste Cadeaux les plus offerts dans la rubrique Research pour des informations officielles sur le classement actuel de ce produit.)

Description du produit

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.